I created this infographic from a study that was conducted by Mandala Research in 2011 to break down the basic statistics for African American Leisure Travelers and their travel habits. I found the report informative, and educational. I, as a well traveled black traveler, was surprised at how many of us are hitting the road.
For example, I didn’t know that 13% of African American leisure travelers take more than six trips per year. Or, that African Americans spend an average of $886 as compared to the total leisure traveler population total of $909. This breaks it down. I hope you find it as informative as I did.
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About Terri Lundberg
Six trips a year! Wow, but am happy to see those numbers. I take two leisure travel trips a year, so I gotta pack my bags and hit the road more!
Donna, I felt that same way. I mean, I take several trips a year, but I thought I was a rare minority. LOL Apparently I’m not. In fact, the majority of African American leisure travelers take two or more trips a year. I think that would surprise a lot of those in the travel and tourism industry. I’m happy to know you found this informative, and hopefully it can help you in your business and who you can add to your promotional target market.
Very interesting!!! As a travel professional, I find it very encouraging. Thank you so much for that resourceful information.
You’re welcome. It is very interesting. I’m hoping this will help travel and tourism professionals recognize the dollars and opportunities that lay with this segment of the travel populations.
Yep, three trips a year on average for us is about right. Sometimes we hit four. This year, I have Punta Mita and Europe planned. The third, will probably be somewhere in Canada.
This is very informative. I never thought Black Americans took that many trips a year. Thank for the information.
Impressive chart and very informative! Makes me proud to see so many of us travel and we are out there exploring…a lot! Nice work and thank you for this. Media take that…we travel!
Did you purchase Mandala’s 2011 study or were you able to find it online?
I purchased the study.